SHINE™ FOR DOGS 

A framework for pet emotional wellbeing

Intro

boy playing with dog shine image

Helping your dog live happily in a human world

Dogs have lived alongside humans for thousands of years. They hold a special place in our lives where they share our sofas and beds, then accompany us to the local park or café. Not many other animal species occupy such a niche! They have successfully evolved alongside us – forming close, mutually beneficial bonds.  

We have a responsibility to make a better world for our dogs by providing them with opportunities to thrive, rather than just the minimum requirements for good welfare. This includes maximising the quality of their emotional wellbeing, which until recently has been a lesser focus than their physical and mental needs.  

woman and girl petting dog shine image

SHINE™

That’s why we have created SHINE™ – a framework for understanding how to optimise emotional wellbeing in dogs. The goal of SHINE™ is to help achieve the happiest, healthiest life for dogs and to celebrate the intimate and unique relationship we share.   

It is our hope that no dog is mistreated simply because they are misunderstood. At Mars Petcare, we’re committed to our purpose: A BETTER WORLD FOR PETS – so they live happily in a human world. 

INTRODUCING SHINE™ - The five key dimensions

The five key dimensions which fundamentally influence whether your dog lives a happy and fulfilled life.

Dog’s need positive socialisation experiences that consist of positive exposure to new environments, experiences and interactions to develop into a confident, well-rounded family pet. Ongoing exposure to a wide array of different people, pets, sights, sounds, scents and situations will lay a strong foundation for their development into a behaviourally healthy dog who will stay happy throughout their lifetime. 

Optimal wellbeing can only be achieved alongside good physical and mental health. Dogs need preventative healthcare, good nutrition, physical activity and mental stimulation to stay happy. Injury sickness or pain will depress their mood. Dogs may have different health requirements at different life stages or due to individual differences, such as breed.  

Just like humans, every dog is an individual. Individuality is the sum of all characteristics, temperament, learned behaviours, and personality traits that make a dog unique. These are influenced by a variety of nature and nurture factors including genetics, sex, neutering status, life stage and past experiences. Your dog is happiest when given the freedom and opportunity to express their individuality through species-specific, natural behaviour and their own preferences. 

Nutrition plays a key role in the physical, mental and emotional wellbeing of your dog. As well as providing complete and balanced nutrition that your dog needs to physically thrive, feeding plays an important role in delivering enjoyment and pleasure. What, when and how your dog is fed matters and will affect how they feel on a daily basis. 

A dog’s environment can be a source of stress or comfort, or sometimes it can be both. The perfect external environment is a dog centric one that consistently caters to your dog’s unique and changing physical, mental and emotional needs and preferences. It should also enable the maintenance of a healthy physiological internal environment for your dog (inside their body). To give your dog a happy, fulfilled life you need to balance levels of comforting predictability with stimulating novelty in their environment, as well as providing choice and enabling agency.  

woman playing with dog shine image

What do we know about dog emotions?

It is widely accepted that dogs are sentient beings who experience emotions, but the term ‘emotional wellbeing’ is not as clearly defined in dogs as it is in humans. Current conversations about wellbeing in animals predominantly revolves around how their physical reality relates to their mental state.1 However, for our pets to thrive, we need to increase our understanding of their emotional wellbeing. This includes knowing how emotional wellbeing relates to physical and mental health and how to optimise it in our dog’s daily lives.  

The study of emotion is complex and is made even more difficult as dogs are unable to verbally communicate their feelings. We can, however, study their reactions to situations that are likely to induce an emotional response and also by using brain imaging techniques. Canine scientists expose dogs to various scenarios and collect a range of behavioural and physiological measur...

It is widely accepted that dogs are sentient beings who experience emotions, but the term ‘emotional wellbeing’ is not as clearly defined in dogs as it is in humans. Current conversations about wellbeing in animals predominantly revolves around how their physical reality relates to their mental state.1 However, for our pets to thrive, we need to increase our understanding of their emotional wellbeing. This includes knowing how emotional wellbeing relates to physical and mental health and how to optimise it in our dog’s daily lives.  

The study of emotion is complex and is made even more difficult as dogs are unable to verbally communicate their feelings. We can, however, study their reactions to situations that are likely to induce an emotional response and also by using brain imaging techniques. Canine scientists expose dogs to various scenarios and collect a range of behavioural and physiological measures to suggest how they may be feeling.   

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Which emotions do dogs feel?

Experts suggest dogs experience and express emotions such as excitement or arousal, distress, fear, anger, joy and affection. These are believed to have been the result of natural selection, rather than more complex conscious thoughts as they are in humans. 

Dogs may also be capable of displaying empathy, with studies demonstrating they are more likely to approach and display submissive behaviours, such as nuzzling or licking the hand of people who are crying2

Intro

Key Terminology

A subjective, cognitive reaction to an important event and involves distinct physiological changes (e.g., in heart rate, body temperature, or respiration), appraisal of the event, and readiness to act3.

A state of physical, mental, emotional, and social wellbeing4.

The state of being comfortable, happy and healthy5.  

The emotional quality of a dog’s daily experience, including the frequency and intensity of experiencing feelings such as interest, excitement, joy, pleasure, enjoyment and happiness that make life pleasant. It includes being able to express emotions in a positive and healthy way and depends on having good physical and mental health.

A basic, intense emotion aroused by the detection of imminent threat, involving an alarm reaction that mobilises the dog triggering a set of physiological changes7

A generalised response to an unknown threat or internal conflict, often in response to specific objects or situations and in the absence of true danger. This is in contrast to fear, which is focused on known external danger8

Any type of change that is perceived as a physical, emotional, or psychological threat or challenge. Small amounts of short-term stress may be desired, beneficial, and even healthy9.

Any modification to a dog’s environment or experience that helps them to express their natural behaviour and provide opportunities to exercise control or choice10. There are various types of enrichment including Social, Occupational, Physical, Sensory and Nutritional11

Types of enrichment

Enrichment is an important factor for every aspect of your dog’s physical, mental and emotional wellbeing and is relevant to all the dimensions of SHINE™. It is important to consider your dog’s individual needs for enrichment but here’s a summary of the different types and some examples of enrichment.

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Interactions with people or other animals your dog encounters can be mentally and emotionally enriching but it’s important to consider how comfortable your dog is interacting with others, and the dynamics of those interactions. (See Socialisation for more information) 

You can stimulate your dog’s brain and provide satisfaction by incorporating activities into their lives. For example, interactive toys, games and other outlets for their energy allow dogs to engage their natural canine skills and urges, such as chewing, scavenging for food, solving problems. (See Individuality, and Health for more information) 

Walks to new places and various outdoor activities are sources of sensory enrichment and mental stimulation. Dogs love to explore their surroundings and utilise their full range of senses. Sensory experiences are an important way of helping create happy and joyful experiences for your dog, especially as their senses are so much more acute than humans’. (See Individuality for more information) 

There are many ways of making your dog’s living space and physical surroundings interesting and stimulating, including toys, games and the ability to exercise and explore, as well as rest comfortably. (See Health, and Environment for more information) 

There are plenty of food-associated variables which can contribute to mental enrichment and emotional enjoyment, such as the food’s formulation (wet or dry); the food’s properties (taste, smell, temperature and texture) as well as how it is presented or delivered (e.g., hand-fed, bowl-fed, associated with training or via a puzzle game). (See Nutrition for more information) 

A few facts about dogs  

To fully understand what your dog needs for optimal physical and mental health and good emotional wellbeing, we first need to understand a few basic facts

Intro

01

Dogs aren’t domesticated from contemporary wolves. Instead, they share a common ancestor 

02

There are over 300 breeds of dog – they’re an incredibly diverse species 

03

Dogs are crepuscular – meaning they’re more active in the morning and evening  

04

Dogs are omnivores but share strong jaws and pronounced canine teeth and the requirement for a high-protein diet with carnivores 

05

Dogs can be thought of as scavengers or opportunists, rather than traditional hunters 

06

Dogs are a social species 

07

Dogs live in fluid and dynamic groups. There is often no single dominant individual, but formal dominance does exist in dogs12,13   

08

Dogs are territorial 

09

Dogs have an acute sense of smell and excellent hearing 

Understanding your dog’s body language  

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Do you know what your dog is trying to tell you?  

To know whether your dog is happy and emotionally fulfilled you need to be able to recognise and interpret a whole spectrum of subtle behavioural cues. By better understanding how your dog is feeling, you can adjust their regime to better meet their physical, mental and emotional needs.  

For example, recognising that your new puppy is feeling a little afraid when playing with another dog, you can stop the interaction before it creates a negative association that may affect their behaviour as an adult.  

The five life stages of your dog 

It’s important to remember that your dog will have different physical and emotional requirements at each stage of their life. See Socialisation, Health, Individuality, Nutrition and Environment for more information about tailoring your dog’s lifestyle and care to their life stage. 

Intro

Puppies are born blind, deaf and unable to control their temperature. Within two to three weeks, puppies can hear, see and start to move around a little.  At least the first eight weeks of a puppy’s life should be spent with their mother. During puppyhood, it’s important your dog is exposed to people and environments they will regularly encounter and that they receive all the vaccinations and care their veterinarian recommends. Nutrition is also extremely important as your puppy transforms into a full-grown healthy adult dog17. Puppyhood ends at six - eighteen months of age. 
Read more about Puppy Nutrition here.

Your dog's juvenile stage will begin sometime between six and 18 months of age. For smaller dogs, this stage may continue until they reach 18-24 months of age and up to 36 months for larger dogs. Signs your dog might be experiencing this ‘teenage phase’ include destructiveness, boisterousness, increased vocalisation and being easily distracted or not ‘listening’ to your instructions. If not spayed or neutered, these behaviours may continue for longer and behavioural counselling might be very important at this stage. Nutritionally, juvenile dogs that are still growing will need a growth diet specifically designed to support ongoing development.  

When dogs reach adulthood, they are usually between 18 months and three years old – depending on breed or breed type. At this age, regular visits to the veterinarian are essential. In adulthood, dogs may become easier to manage. However, negative experiences in puppyhood could start to manifest themselves in adulthood. By adulthood, it can be easier to assess a dog’s individual needs and preferences to ensure their emotional wellbeing – although these will change throughout their adult life. Adult dogs continue to need regular positive socialisation experiences, mental stimulation, appropriate enrichment and a tailored diet, especially if any health issues arise.

Dogs are considered to be in their senior years when they reach the last third of their life span – often cited as seven or eight years but varies depending on the size and breed of dog. Dogs may also be referred to as a ‘Super Senior’ when they reach 12 years of age and many dogs can live into their teens. There are many things you can do to support your dog through their individual ageing process. For example, senior dogs may experience a decrease in lean muscle mass  and feeding them a specially formulated mature diet may help.

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References

 

  1. Mellor, DJ, Beausoleil, NJ, Littlewood, K, et al., 2020, The 2020 Five Domains model: Including Human-Animal Interactions in Assessments of Animal Welfare, Animals, Vol. 10(10), 1870; doi.org/10.3390/ani10101870
  2. Custance, D, & Mayer, J, 2012, Empathetic-like responding by domestic dogs (Canis familiaris) to distress in humans: an exploratory study, Anim Cogn. Vol 15(5), pp. 851-9
  3. American Psychology Association, 2020, APA Dictionary of Psychology, Available at: https://dictionary.apa.org/emotion, Accessed 03 February 2022 
  4. WHO, Constitution, Available at: https://www.who.int/about/governance/constitution, Accessed 04 January 2022
  5. Mental Health Foundation, 2015, What is wellbeing, how can we measure it and how can we support people to improve it?, Available at: https://www.mentalhealth.org.uk/blog/what-wellbeing-how-can-we-measure-it-and-how-can-we-support-people-improve-it, Accessed 04 January 2022  
  6. U.S. Department of Health & Human Services, 2020, What Is Mental Health?, Available at: https://www.mentalhealth.gov/basics/what-is-mental-health, Accessed 04 January 2022
  7. Saskatchewan Science Centre, 2020, The Science Of Fear, Available at: https://www.sasksciencecentre.com/real-science-real-fun/science-of-fear, Accessed 04 January 2022 
  8. Steimer, T, 2002, The biology of fear- and anxiety-related behaviors, Dialogues in Clinical Neuroscience, Vol 4(3), pp. 231-249    
  9. Scott, E, 2020, What Is Stress?, Available at: https://www.verywellmind.com/stress-and-health-3145086, Accessed 04 January 2022 
  10. Ohio State University, What is environmental enrichment?, Available at: https://indoorpet.osu.edu/dogs/environmental_enrichment_dogs, Accessed 31 December 2021
  11. UFAW, Environmental enrichment, Available at: https://www.ufaw.org.uk/why-ufaws-work-is-important/environmental-enrichment-3, Accessed 31 December 2021
  12. Schilder, M. B. H., Vinke, C. M., & van der Borg, J. A. M. (2014). Dominance in domestic dogs revisited: Useful habit and useful construct? Journal of Veterinary Behavior: Clinical Applications and Research, 9(4), 184–191. https://doi.org/10.1016/j.jveb.2014.04.005 Accessed 01st April 2022
  13. Joanne A. M. van der Borg, Matthijs B. H. Schilder, Claudia M. Vinke, Han de Vries. PLoS One. 2015; 10(8): e0133978. Published online 2015 Aug 26. doi: 10.1371/journal.pone.0133978
  14. PDSA, How to tell if your dog is happy, Available at: https://www.pdsa.org.uk/pet-help-and-advice/looking-after-your-pet/puppies-dogs/canine-body-language, Accessed: 04 January
  15. The Dogs Trust, Signs your dog may be stressed and how to help, Available at: https://www.dogstrust.org.uk/help-advice/behaviour/signs-your-dog-may-be-stressed, Accessed 04 January 2022
  16.   Yin, S, 2011, Dog Bite Prevention Week: Poster on the Body Language of Fear and Aggression, Available at: https://drsophiayin.com/blog/entry/dog-bite-prevention-week-poster-on-the-body-language-of-fear-and-aggression/, Accessed 04 January 2022
  17. Wormald, D., Lawrence, A. J., Carter, G., & Fisher, A. D. (2016). Analysis of correlations between early social exposure and reported aggression in the dog. Journal of Veterinary Behavior: Clinical Applications and Research, 15, 31–36. https://doi.org/10.1016/j.jveb.2016.08.071